Maltese Ambassador to China, His Excellency John Busuttil, paid a visit to the Base Malta outlet in China International Import Expo (CIIE). He was accompanied by the Consul General to Malta Mr Bernard Hamilton. During his visit, he had a meeting with the General Manager of CIIE, Xue Yingjie. Mr Yingjie expressed his gratitude to Ambassador Busuttil for visiting CIIE and briefly introduced the current imports activities. He mentioned that CIIE is expanding the introduction of new overseas imported products, including the Malta Import Pavilion operated by Base Malta, which displays Malta’s best products, tourism, economic and trade activities amongst other advantageous opportunities such as FDI and technology transfer.
Ambassador Busuttil, for his part, introduced Malta’s tourism, investment, and other projects and invited guests to taste the Maltese ‘national’ drink Kinnie, which is one of the main products being promoted by Base Malta. He expressed his desire to see more high-quality Maltese products being imported into China through the efficient platform provided by CIIE and Base Malta.
Base Malta has partnered with Farsons only two weeks ago to introduce Kinnie to the vast Chinese market, and it is already holding events related to the product. The collaboration aims to leverage the unique Mediterranean flavors and characteristics of Kinnie to tap into the immense potential of China’s consumer base, which now exceeds 1.4 billion people.
The visit of Ambassador Busuttil to the Base Malta Pavilion is a significant step towards strengthening the ties between Malta and China and promoting economic and trade cooperation between the two countries.
In addition to the Shanghai Expo, products will be promoted in major outlets and supermarkets across China, ensuring that they gain widespread visibility and become a household name in the country.
With the support of Base Malta and Farsons, Kinnie is poised to become one of Malta’s most recognizable brands in China, helping to promote Maltese culture and strengthen the economic ties between the two countries.