Ambassador Busuttil, for his part, introduced Malta’s tourism, investment, and other projects and invited guests to taste the Maltese ‘national’ drink Kinnie, which is one of the main products being promoted by Base Malta. He expressed his desire to see more high-quality Maltese products being imported into China through the efficient platform provided by CIIE and Base Malta.
Base Malta has partnered with Farsons only two weeks ago to introduce Kinnie to the vast Chinese market, and it is already holding events related to the product. The collaboration aims to leverage the unique Mediterranean flavors and characteristics of Kinnie to tap into the immense potential of China’s consumer base, which now exceeds 1.4 billion people.
The visit of Ambassador Busuttil to the Base Malta Pavilion is a significant step towards strengthening the ties between Malta and China and promoting economic and trade cooperation between the two countries.