The Shanghai Pavillion

The Base Malta Shanghai outlet is aimed to promote Maltese products and services by presenting them in China right from its centre and financial core. The Base Malta outlet is in fact located inside the G-Hub complex, a building purposely built to complement the CIIE (China International Import Expo). Whilst CIIE is an annual event, G-hub is open all year round to increase exposure of foreign products in China.

Recent Events

What is the base Malta Shanghai Pavillion?

With a population of 26.32 million, in a country of 1.4 billion, a booming economy and a must go for most Asians, Shanghai makes it possible to reach every business person in China, greatly increasing the chances of a product or service being noticed by the right businesses.

Why Base Malta?

Base Malta has been present in China for a number of years, operating different ventures and building a solid foundation there since 2006. 

In November 2018, Base Malta opened its first office in Shanghai, and then its second in May 2019.

Now, Base Malta is focusing its efforts on exports from Malta to China.

In 2018, the Chinese government launched the CIIE, a yearly expo in order to promote foreign products in China. Base Malta has assisted the government on multiple occasions, however, this year Base Malta has taken it upon itself to offer a permanent basis not only at the expo, but also at the permanently open branch of CIIE. 

How is this an opportunity for your company?

Launching a marketing campaign in China can be very difficult and costly, especially when it is being done in it’s most avant-garde and expensive province. Through Base Malta however, these costs can be reduced to a fraction. Furthermore, the quality of the campaign and the results will be much stronger and effective due to local expertise.

Base Malta will rope in all its network in China to assist with promotion, including a number of : 

In order to increase the chances of products being selected for sale across the country.

The Embassy and Consulate have also shown their interest to use the outlet for their own events.  

All the above means a steady flow of business people and persons of high commercial interest will be attending the events organised at the outlet, resulting in very high chances of a product being noticed by an interested party and launching it into the Chinese market.

 Online presence

Base Malta is already very present in the Chinese online world. With a 100% Chinese language, Chinese built and Chinese hosted website ( plus numerous apps on China’s social media.

With the expo initiative, products and services present in our outlet will be further promoted on online shopping sites across the Chinese web networks, boosting online orders which will be facilitated by our distribution hub in Shanghai.  

How to participate?

Base Malta is offering the chance to participate in this opportunity by filling out the form below. Our team will evaluate your application and we will get back to you with a proposal.

or send us an E-mail on