The China International Import Expo (CIIE) has become one of the most important global platforms for showcasing international products, and Malta’s participation in both the 2023 and 2025 editions marked a significant step forward for our presence in the Chinese market. These events offered Maltese producers the opportunity to introduce their brands to millions of visitors, build new partnerships, and demonstrate the quality and authenticity that define Malta’s food and beverage industry.
Behind these achievements stands the ongoing dedication of Noel Gauci, founder and director of Base Malta, whose vision has been central to strengthening Malta’s visibility in Shanghai and beyond. Through continuous market development, strong local relationships, and strategic representation at CIIE, Base Malta has helped open doors for Maltese exporters eager to expand into China.
Looking ahead, 2026 offers even greater potential. With growing interest from Chinese consumers and an evolving demand for authentic European products, this year could be the ideal moment for Maltese businesses to take the next step and shine even brighter on the international stage at CIIE. Base Malta remains committed to supporting producers, facilitating market entry, and ensuring that Malta continues to be recognised for its unique and high quality offerings.
For companies ready to explore new opportunities in China, Base Malta is here to guide the way.
for more information, reach out to us: info@basemalta.com